Every website on the internet has the goal of reaching the #1 position in search engines.

But, because there is only one top spot per keyword phrase, not everyone can succeed. So what gets a first place ranking? Off-page search engine optimization (SEO) is the most important factor to improve your rankings on google and increase your web site traffic.

Off-Page SEO is about building inbound links, essentially getting other quality web sites to link back to you. Search engines call this authority or “link juice.” The more inbound links you have, the more important your site must be, thus the higher you’ll rank and the more web site traffic you will receive.

Link-building isn’t easy since adding links to other websites is sometimes out of your control. Here are four tips for building inbound links:

• Create high-quality, educational or entertaining content. If people like your content, they will naturally want to link to it.

• Submit your website to online directories. This is an easy way to start.

• Write guest posts for other blogs. This is a win-win for both parties. People will want extra (quality) content from others and in exchange, it’s a great way to build inbound links.

• Research link building opportunities with other websites, but always check the authority of the websites that you are trying to get links from.

There are many tools online that allow you to check domain or page authority, including Mozbar, SEOReviewTools, SmallSEOTools, and HubSpot’s link grader tool. And never borrow, beg, barter, bribe or buy links.

Interested in obtaining Inbound Links that get the best Search Rankings? Schedule a conversation!