According to research conducted by Gartner, approximately 30% of companies globally will be using Artificial Intelligence (AI) in at least one core marketing process by 2020. What is your plan to leverage AI to gain a competitive advantage? In this article, we will share five applications for your consideration.

2. Analytical Insights: Instead of parsing through Google Analytics for hours to come up with actionable marketing intelligence, what if you could create a report in a matter of minutes? Breakthroughs in data science has allowed marketers to highlight the most important trends and improvement opportunities - all while saving time and money. Take a peek at Paveai or DashThis for reporting options.

3. Ad Optimization: When it comes to repetitive and mundane tasks, it's no surprise that machines can do a much better job than humans. Machine learning algorithms make it possible to optimize your digital advertising to achieve greater engagement, conversion, and acquisition. There's no doubt that you'll still need a human touch when coming up with the concept and creative assets, but an AI-powered campaign will give you an extra boost that drives conversions. Take a peek at AdEspresso, refuel4, or zalster before launching your next campaign.

 

4. Dynamic Pricing: What if you could set your product price based on demand? First buyer discounts? Inventory-based pricing? Unique customer profiles? Dynamic pricing can be configured within an online store to help maximize sales or recover lost revenue. Take a peek at the following tools for your predictive pricing needs: Wiser or PerfectPrice.

Are you ready to leverage AI as a competitive advantage at your organization? We hope the ideas and resources shared above spark ideas on how to incorporate intelligence into your growth plan.  To discuss AI technologies as a strategic competitive advantage, schedule a conversation.