Let's face it; if we don't market, we will not achieve success. Why? Because no one WILL KNOW ABOUT US! We need to market to our employees, customers, prospects and community. Marketing takes place all around us, in the online world and the offline world. The successful brands are those that leverage both worlds to tell their story.
Our basic marketing methodology is broken into 4 steps:
Step 1: Your Vision! Where have you been? Where would you like to go? What are your strengths? What are your opportunities or weaknesses?
Step 2: Your Target Market. Who is your target and why? What does your target think about you? What problems do you solve for your target market? Who else is communicating to them and solving these problems?
Step 3: Your Story. What is your story? What makes you different from your competitors? What is your EXQ Score? How "Xziting" is your brand to your existing customers and potential customers?
Step 4: Tell It & Measure It. We help you bring your story to life with creative solution services. We implement metric systems to see how your story is performing and execute monthly improvements to enhance your brand visibility and profitability.