So how does a business engage new web 2.0 tools into their marketing mix? What tools are available? In this article we will introduce you to a few high-level web 2.0 concepts that could be utilized by your firm and implemented into your marketing mix (blogs, email marketing, social networking, podcast, SEO and viral videos).
Blogs: Blogs are sections within a web-site that allows an author to post information, and allows others to comment. Blogs should encourage conversation, and blogs can be a combination of text, video, or audio.
Email Marketing: Email marketing promotes your brand, and customer and prospect touch-points. Email continues to be a preferred communication tool, and there are many tools to send email, and track delivery rates.
Social Networks: Social networking sites, are web-sites that allow users to create a profile and connect with one another. Social networking sites can help you market to a specific consumer segment. It also allows you to connect with potential customers. Popular sites include: facebook, Linked In, etc.
Podcasts – Postcasts are audio, or video files that can be downloaded to a personal PC or Music Player. This is another method to connect with consumers on the GO.
Search Engine Optimization (SEO)– is a process to ensure that a company is ranked highly and recognized by the search engines by a specific keyword.
Viral Video’s – VV Are videos or presentations passed online from person to person which generate buzz. These videos are meant to be passed from consumer to consumer; popular sites to share videos include YouTube.com
Contact one of our consultants for a complimentary consultation or Let's chat about how you can hire an entire marketing department for less than you would pay for a marketing employee. Call us today at 401-709-4342 or email us at support@xzito.com. Learn more about our Social Media Marketing Services and our email marketing design services.
Check out our