Find established digital competitors and disruptive fast-moving startups by Googling the keywords prospects use to find a company like yours. Use Google’s tools to carefully evaluate your top 3 competitors as well as an emerging upstart.
With the speed that the online market’s moving, you need to run hard to stay ahead of competitor actions and buyer needs. Answer these questions, and then create a short list of online marketing improvement opportunities that will get you found and will convert web traffic into fresh new leads.
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